Startup Idea Analysis

Supplier → Your brand/store → Digital marketing → Customer order → Payment → Packing → Courier → Delivery → Review → Repeat order Mamaearth is not simply a reseller model. Honasa describes its business as digital-first, consumer-focused, technology/data-driven and increasingly omnichannel, with multiple brands rather than one giant catalogue. 1. The business model I would use Start with one category, not 100 categories. For example: Phase 1 — Fragrance Perfumes Attars EDP Body perfumes/mis