EdTech•May 8, 2026

minha ideia é criar pequenos vídeos ensinando passo a passo...

minha ideia é criar pequenos vídeos ensinando passo a passo da vida normal para pessoas com mais de 50 anos que não sabem mexer no celular coisas cotidianas entrar no MEU INSS, conta gov.br, entrar no email, fazer declaração do imposto de renda, fazer as coisas básicas no whatsapp, hoje os filhos e os netos não tem paciencia com essa geração para ensinar, pensei em criar mini vídeos ensinando.

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Evaluation Scores

6.9/10

GoodOverall Score

Solution

Problem

Features

Market

Revenue

Competition

Risk

Market Analysis

Solution Overview

A platform offering short, easy-to-follow video tutorials for users over 50, covering essential smartphone tasks like accessing government portals, setting up email, and using WhatsApp. Each video is designed with large text, slow pacing, and clear spoken instructions in Portuguese to ensure comprehension.

Problem Statement

Millions of older adults in Brazil lack digital literacy for basic tasks, creating dependence and frustration. Family members often lack patience or time to teach, leaving seniors excluded from essential online services.

Key Features

Short, step-by-step video tutorials
Large text and slow narration
Searchable by task (e.g., 'MEU INSS')
Offline download for repeat viewing
Voice-controlled navigation option
Progress tracking and quizzes

Market Snapshot

Market Size: BRL 200 million+ (growing 15% annually)
Target Users: Portuguese-speaking adults aged 50+ in Brazil (approx. 50 million)
Growth Rate: 15% annually

Monetization Ideas

Monthly Subscription: BRL 19.90/month for unlimited access to all tutorials and updates.
Topic-Based In-App Purchases: BRL 9.90 per tutorial pack (e.g., 'Goyvernment Services', 'WhatsApp Basics').
Ad-Supported Free Tier: Free access with unobtrusive ads targeted at senior-friendly products.
Government/Institutional Licensing: Sell access to municipalities or banks for distribution to their senior clients.

Competitive Edge

Unlike generic YouTube tutorials, this platform is exclusively for Portuguese-speaking seniors, with content curated by gerontology and tech experts. The user interface is voice-friendly and avoids common pain points (small text, jargon, fast pacing).

Risk Factors

Low initial user acquisition due to seniors' tech skepticism
Potential competition from free YouTube content and big tech accessibility features
Dependence on continuous content updates as apps change interfaces

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