Health Tech•May 16, 2026

Brazil Clinic Mgmt & Payments

Mercado brasil Plataforma de agenda e gestao para clinicas e bem estar. Com integracao com meios de pagamento atraves de instituicao regulada. Features agenda, link de pagamento, recorrencia, parcelamento no cartao

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Evaluation Scores

6.1/10

GoodOverall Score

Solution

Problem

Features

Market

Revenue

Competition

Risk

Market Analysis

Solution Overview

A comprehensive clinic management platform that integrates scheduling with a regulated payment gateway, enabling Brazilian clinics and wellness centers to manage appointments and accept recurring and installment payments seamlessly.

Problem Statement

Brazilian clinics and wellness businesses struggle with disjointed systems for scheduling and payment collection, leading to administrative inefficiencies and revenue leakage. Many lack access to robust payment processing tailored to their needs.

Key Features

Online appointment scheduling
Payment link generation
Recurring billing for memberships
Credit card installment payments
Patient management dashboard
Integration with regulated payment institution

Market Snapshot

Market Size: $1.2 billion (growing 12% annually)
Target Users: Small to medium clinics, independent practitioners, and wellness centers in Brazil
Growth Rate: 12% annually

Monetization Ideas

Monthly SaaS subscription: Tiered pricing based on clinic size and feature access
Per-transaction processing fee: 2-3% fee on each payment processed through the platform
Premium features: Advanced analytics, multi-location support, and custom branding
Setup and onboarding fee: One-time charge for integration and training

Competitive Edge

Unlike generic practice management software, this platform offers deep integration with a regulated payment institution, ensuring compliance and reducing fraud. It simplifies recurring and installment billing, a key need for Brazilian wellness clinics.

Risk Factors

Regulatory compliance with Brazil's complex payment regulations and LGPD data privacy law
Strong competition from established players like iClinic and Doctoralia
High customer acquisition cost in a fragmented market with budget-conscious clinics

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