An app (“HomeHelper”) connecting households with vetted...

An app (“HomeHelper”) connecting households with vetted local service professionals (plumbers, electricians, cleaners, carpenters, etc.). Target customers are urban and semi-urban middle-income households (age 25–50, incomes ~₹25–60K/month) in Tier 1–3 cities who value convenience and quality. Smartphone reach is high (85.5% households own a smartphone), so digitally-savvy family decision-makers in nuclear households are key users.