Logistics Tech•May 9, 2026

Uber das Colheitas: Farm Transport Platform

a minha ideia é: Um “Uber das colheitas” — uma plataforma simples (app ou até via SMS/WhatsApp) que liga diretamente o agricultor que tem produto a perder a um transportador disponível (mota, carrinha, camião) para escoar rapidamente a colheita até ao mercado ou comprador. O lucro está na comissão por cada frete realizado. Resolves um problema real (40% de perdas de tomate, cenoura, etc.) com uma execução leve: não precisas de terras, nem armazéns, nem produto. Só precisas de organizar o encon

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Evaluation Scores

6.6/10

GoodOverall Score

Solution

Problem

Features

Market

Revenue

Competition

Risk

Market Analysis

Solution Overview

A lightweight platform using app, SMS, or WhatsApp that directly links farmers with excess harvest to nearby transporters, enabling rapid delivery to markets and reducing post-harvest losses. No need for own land, storage, or product—just a matchmaking service earning per transport commission.

Problem Statement

Up to 40% of fresh produce like tomatoes and carrots is wasted post-harvest due to lack of timely, accessible transport from farm to market. Smallholder farmers often have no reliable way to find affordable transporters, leading to massive food loss and income loss.

Key Features

SMS/WhatsApp booking for low-tech users
Real-time GPS tracking of transporters
Price negotiation and fixed commission model
Rating system for trust and reliability
Route optimization for quick delivery
Payment escrow to secure transactions

Market Snapshot

Market Size: $50+ billion annual post-harvest loss recovery potential globally (growing 8% annually)
Target Users: Small and medium-scale farmers in developing countries with limited logistics access
Growth Rate: 8% annually

Monetization Ideas

Commission per transport: Charge 10-15% of total transport fee for each completed delivery
Subscription tiers: Premium accounts for farmers with priority matching and analytics
Data insights: Sell anonymized crop flow and pricing data to agricultural companies
Buyer listing fees: Charge buyers (markets, aggregators) for featured access to farmers

Competitive Edge

Unlike existing farm-to-market logistics startups, our platform is designed for ultra-low digital literacy using SMS/WhatsApp, no app download required, and focuses exclusively on last-mile urgency of perishable goods. We are asset-light, reducing overhead, and can scale quickly in rural areas.

Risk Factors

Low digital literacy among target farmers may slow adoption
Trust deficit between anonymous farmers and transporters
Dependence on network effects—critical mass needed for liquidity

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